This Burger King advertisement it new release chicken sandwich with a picture of a chicken sandwich itself. This is a common way to advertise a food product because it tends to kick customers’ gormandizes. Also, with a beautiful picture (nicely taken and edited) of the product, the advertisers want to give out a message about the good quality of the product through the look of the sandwich. Also, advertisers try not to use bright color to make it more comfortable and friendly to look at. Because people usually judge things by the way it looks, this works really well. At the same time, the text “mouth-watering tender chicken” makes customers feel that they want the sandwich because it sounds amazingly good. Also, this text one more time declares the quality of the product. “Topped with pepper, onions and cheese” give customers more of an overview of the product so customers can decide if they like it or not. With a logo of Burger King on the high left corner, Burger King wants to state that this sandwich can only be found at Burger King and it original.
Work Cite:Burger King New Tender Chicken Sandwich. Web. 31 Jan. 2014. <http://www.seriouseats.com/2013/01/fast-food- burger-kings-new-philly-original-chicken-sandwich-review.html>.
Work Cite:Burger King New Tender Chicken Sandwich. Web. 31 Jan. 2014. <http://www.seriouseats.com/2013/01/fast-food- burger-kings-new-philly-original-chicken-sandwich-review.html>.